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The impetus behind the change? “It’s clear the community wants retailtainment,” said Barnes Noble Vice President of Development David Deason in a piece by Minnesota’s Star Tribune . “This is a departure for us. It’s not grab-and-go, but sit-and-stay.”

This “sit-and-stay” idea is what brick and mortar retailers can take from Barnes Noble’s retailtainment concept.

One of the central tenets behind retailtainment is the notion that the longer people spend in your store(s), the more likely they are to purchase something. So focus your retailtainment strategy on a particular area (to throw it back to our first point), and make sure that area is something that’ll entice customers to “sit-and-stay” rather than “grab-and-go.”

National Geographic and iP2Entertainment are in the process of developing two “museum retail” locations in China.

According to a National Geographic press release , the Shenyang and Hengqin centers (with the former set to open in summer 2017) will “offer a unique opportunity to play and explore through themed attractions, interactive demonstrations, and hands-on workshops in a fun and immersive environment that ignites kids’ curiosity about the world.”

The National Geographic-branded “Museum Retail” locations will fuse education with retail, and a portion of the proceeds will go to the National Geographic Society’s nonprofit work.

It’s this last part that we think brick and mortar retailers can take to heart. If you have the means, incorporate a charity element into your retailtainment experience . Customers will be more likely to get involved if they feel like they’re contributing to a good cause.

We hope these retailtainment examples have shed some light on the kinds of experiences consumers are looking for. Have you come across any compelling retailtainment concepts recently? Let us know in the comments!

About Nikki Michaels

Nikki is Vend's content and copy wizard. American-born and Auckland-based, she's into reading (a lot), writing (obviously), and travelling (always).

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If the new consumer shops differently; unique “Retailtainment ” can certainly be the difference maker in hacking and growing your retail business.

Really enjoyed this piece Nikki. How effective do you think live events, free product give aways and offering educational aspects to a store’s retail audience can be at boosting in-store traffic and especially increasing customer retention?

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Core differences

Main difference between Angular 2 and React lies in the fact that Angular 2 is a framework, but React is an UI library. I.e. to build common application with React you will need to use other libraries, which will provide:

Angular 2+ provides (but doesn’t require) most of them right from the box and has a way, official examples and style guides on how to use all that. Angular’s conception is more monolithic and SPA-related, React itself is small and fast and can be used not only for SPA but to “animate” only parts of classic server-side-rendered application (PHP/Ruby/Python-based or others), near as old AngularJS. So they even can be used together.

On all that I have next opinion atm (I’m a fan (but not fanatic) of Angular):

After I tried React, I now see why it’s so popular and that’s not only because of “Facebook use it” — reason is in its initial simplicity. That’s like “modern jQuery” of our days (there’s nothing mocking in these words, vice versa), you can learn it pretty quick if you’re good JavaScript developer (and if “not good” too so that could become an issue in future tbh, barrier to entry is too low).

Where tostart?

I really recommend to start from official documentation and Docs section in it , it’s not so big, you can get it all in one day. Documentation is very good and straightforward, also it mentions all core concepts and good practices as “pure components” and “single source of truth” which should be embraced and followed during development to have “bugs-free” (haha), “easily testable” and “simple-to-understand” app.

What about TypeScript? / Quickstart

As good Angular 2+ developer you’ll want to use TypeScript with React as well. Here’s very good description on that https://github.com/Microsoft/TypeScript-React-Starter which uses official React boilerplate (called create-react-app)

What about CLI/scaffolding?

React hasn’t official CLI and it almost not needed. All useful scripts already exposed to package.json.

What about project structure?

React docs doesn’t contain that info, because it’s a library, don’t you forget?:) As I found, next structure mostly used (inside src folder):

But it’s not strict. You can use folder without and nest your components and subcomponents respectively in subfolders as kind of modules in Angular world. Good examples:

What about components?

If you read official documentation, you should know much about it already. Components in React are just (ideally “pure”) functions which getting data as params and returning HTML/UI as a result. Here we have next analogues with Angular:

What about templates?

React uses  — own syntax extension to JavaScript, layout lives together with your code and mixed with it tight in one file. Initially it may look very messy, but if you do it right you will see that it shines. IDE nicely helps with it. Because we’re using TypeScript, files will have extension.

What about SCSS/styles?

Official React create-react-app boilerplate goes without built-in support for SASS/SCSS or other preprocessors, but they have Amore Silver amp; Pink Flower Girl Bracelet with Crystals Wedding Gift 9aLRSeXuom
without ejecting Webpack config (or you can setup your IDE to build it with watcher, but that’s not 100% bulletproof when building). You still will need to import your CSS files with as any other files inside you component, webpack will take care for they properly included. If you want to import SCSS files directly without those “crutches”, you’ll need to eject your Webpack config and add proper rules into it.

No documentation on where it should be placed, I think better to keep component-related styles near components.

What aboutrouting?

You’ll need to use react-router — most popular one. You will be stunned by its simplicity and declarative nature, because you define routes as components (as almost all in React) right in your layout. Even redirects done by showing/rendering <Redirect…/> component in your layout in proper moment of time.

What about services?

You can use pure ES6 classes for that, BUT I would really recommend to use MobX as base for services and you’re getting state manager in the same time as well — BOOM! With MobX you will be able to write Angular-like services, called stores here, with own kind of observables which brings reactive features into React rendering and not only rendering… Just remember to mutate state only with “actions” to stay clean. Good example of the service written using MobX is (you don’t need to use stuff from there). Also check on , so you don’t need to pass stores through props all down the hierarchy till components where you need them, but mind: passing data through props (data, not stores) is still preferred way to pass data to sub-components.

MobX is written on TypeScript which is a plus for us and using great power of decorators to significantly reduce boilerplate code (in comparison to Redux).

What aboutmodules?

There’s no modules. See “What about project structure?”

What about state management?

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/store, but I still recommend to use as I stated above, it’s really cool and Angularish!

What about lazy-loading/code splitting?

react-router has an article for that: https://reacttraining.com/react-router/web/guides/code-splitting .

What aboutDI?

React doesn’t use DI by default and there’s no need for it mostly. When you need to unit-test component with child components/sub-components you can use Enzyme with its “Shallow Rendering API” so no need to mock sub-components and if you follow good practices on pure components, testing should not be an issue.

What about Unit-tests?

is used widely there (with built-in Jasmine), together with Enzyme and all that performs well.

If you’ll struggle with “how can I test component which uses async data retrieval in componentDidMount or async setState” and crashing Jest — check my answer on StackOverflow , that’s really tricky issue.

What about webpackconfig?

You can get it by using

What about environment configs?

You can find about that , there’s no easy export of environment config right from the box, you’ll need to do that manually or use those ENV variables “as is” in plain way.

What about i18n/Internationalization?

That’s still open question for me, there are many libs for that. Best I can find, which is close to widely used @ngx-translate, is that one https://github.com/i18next/react-i18next .

That’s it fornow

I can say after Angular you will find that React is a “walk in the park”, it’s easier to learn and that’s why it’s so popular. It has lack of “official” conception for building actual apps in comparison to Angular and that has cons and pros in the same moment.

If I missed something important or was wrong in some details — write in comments.Thanks and happy coding:)

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